Freshcareto is a 24 hour service car wash located in Athens, Greece. Τhe name is a wordplay inspired by the greek expression «frescare to», meaning «freshen it up», which includes the word «car» (fresh-car-eto). The logo is a creative combination of the shape of the washing machine, the image of a car being washed and polished, and the smile that shows up on our face when we leave the car wash with our vehicle looking brand new and clean.
CREATIVE DIRECTOR
Thanasis Kamenidis

PHOTOGRAPHY

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