Deminimis | Brand Identity

Deminimis | Wood Creations logotype & brand identity

De minimis is a Latin expression meaning about minimal things. In risk assessment, it refers to a level of risk that is too small to be concerned with.
 
The Brief
Deminimis is a small venture offering small wood creations, located in Athens, Greece. 
The brief emphasized on the natural impression people have of not considering as an expense minor or low cost purchases.
The Solution
You can withstand small loses in order to finally win… just like chess where pawn sacrifices, is part of the greater strategy.
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